Lil Uzi Vert - Warner Music Group
CONTENT CREATION· PHOTO/VIDEO
While working with WMG, Lil Uzi Vert reached out to promote a physical vinyl release of their classic Lil Uzi Vert Vs The World. Uzi asked for content that might appeal to my audience on socials, and more generally could be reposted to promote to a larger college audience.
MY ROLE
Content Creator
TIMELINE
2 Weeks
TEAM
1 Content Creator (me)
TOOLS
Photoshop, Premiere Pro
OUTCOME
Short Form Content: Money Longer
Uzi wanted whatever I created to feel "user generated": they wanted it to be artistic, but to feel as though it was created both by and for a college audience. I shot and edited this video in my dorm room, using what I could find around the building to create a short video.
This video reach an audience of over 10,000 viewers through both my own page and its repost on the Warner Music account, with a staggering 92% engagement rate through viewers commenting on my page.
