GRAPHIC DESIGN · ILLUSTRATION· BRANDING
PART I
Introduction
CanteenOne, a company providing food services to clients in the state of Minnesota for over 40 years, reached out to collaborate on a series of in-office murals to elevate their brand. Together, we identified 3 spaces in their office to create artwork that told aspects of their stories in unique ways.
PART II
Receptionist desk: Minnesota Culture
This mural design uses diagonal lines to guide the eye through various aspects of Minnesota culture, from Paul Bunyan & Babe the Blue Ox to Split Rock Lighthouse. The piece serves as an engaging guide to the state. In practice, it’s often referenced with new clients as a way to explain Minnesota and CanteenOne’s involvement in its food business history.
PART III
Long hallway: a Celebration of Company Culture
This mural is installed in the hallway leading to the office space, guiding visitors through the key aspects that define CanteenOne. From break room games and "Popcorn Wednesdays" to production, office community, and the end consumer enjoying their product, it showcases the pride CanteenOne takes in its operations.
PART IV
Break room entry: Calligraphic Logo / Photo Spot
The third mural is designed as a photo spot for CanteenOne visitors and employees, with four colors encircling the text, representing the four panels from the company culture mural that embody the brand.
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PART V
Lunch Room: a Celebration of Break Time
Canteen, at it's core is a company that serves the varying aspects of break time within both corporate office culture and student life. In order to celebrate that, I created this mural to highlight different ways to enjoy a break, while working in some other elements that are true to canteen such as their support of veterans.
PART VI
Break Area: Canteen Block
Together, I took a more minimalist approach for this piece in which geometric shapes were created and slowly took form of different elements that represented Canteen.
PART VII
Conference Room: Canteen
The final piece is a simple calligraphic composition that modernizes the brand, boldly serving as a backdrop of both in person and virtual meetings for the company.
Within this piece, I gave the company an option for a new logo which is now used across branding materials.
